Articles by Lori King

Profile picture of Lori King

Lori King is an experienced content manager, writer, and editor with over 20 years of experience in the content creation field. In her free time, she enjoys reading post-apocalyptic fiction and spending time with her family and two high-energy Australian Shepherds. Lori holds a BA in Journalism and an MBA.

A rocket launching into the sky, with a purple background and a space shuttle in the foreground.
Content Strategy 3 min read

Streamline Your Content Workflow: From Chaos to Launch-Ready

Discover how to transform your marketing team’s content workflow, eliminate bottlenecks, and boost creative output with smarter, streamlined processes.
A group of five people, two men and three women, are sitting around a table, engaged in a meeting or discussion.
Content Strategy 2 min read

Why Buying Groups Hold the Key to Your Revenue Strategy

B2B buying now involves 13+ stakeholders. Learn how to align marketing, sales, and content strategies to engage full buying groups—not just leads.
A large orange number six is prominently displayed in a modern office setting. The room features multiple chairs, a dining table, and a potted plant, creating a comfortable and inviting atmosphere.
Generative CMS 3 min read

6 Top Reasons to Switch to Leed's Generative CMS

Businesses striving to stay ahead of the competition and deliver exceptional customer experiences are recognizing the need for a more effective content management system (CMS). Traditional CMS platforms often fall short, lacking the flexibility and intelligence to optimize workflows, personalize user interactions, and provide actionable insights. Enter Leed's Generative CMS, an innovative solution that combines advanced analytics, AI-driven personalization, and seamless integration.
A man in a black shirt is looking at a computer screen. The screen displays a variety of graphs, diagrams, and other visual information. The man appears to be engaged in analyzing the data presented on the screen.
Content Strategy 4 min read

From Data to Decisions: Leveraging Generative AI in Content Marketing

Traditional content management systems (CMSs) struggle to keep up with growing digital demands and shifting consumer expectations, leading to content silos, manual updates, and scaling complexities. Generative AI addresses these limitations by enabling increased content efficiency, personalization, and relevance. It automates routine tasks, predicts user behavior, and delivers individualized experiences. With generative AI, marketing leaders can refine their strategies to stay ahead, break down silos, and drive business growth. A unified AI-driven approach can improve cross-channel consistency, optimize the customer experience, and deliver hyper-personalized experiences.
A blue and orange image of Frankenstein's face. Frankenstein appears to be angry, and there are several people in the scene, some of whom are holding objects such as a laptop and a cell phone.
Generative CMS 3 min read

Taming the Martech Beast: How to Avoid Building a Frankenstack

Many businesses face the "Martech Monster" issue, where their marketing tech stack grows too complex and unwieldy. They start with a single tool, then add more features and integrations, but end up with a bloated stack that's costly to maintain and inefficient. Warning signs include duplicate tools, unused platforms, integration nightmares, skyrocketing costs, and complicated workflows. To tame the beast, businesses can consolidate tools, prioritize integration, eliminate unused platforms, standardize processes, align tools with strategy, and plan for scalability. A streamlined martech stack can simplify workflows, reduce costs, and drive results.
A man is sitting at a desk in front of a computer with multiple monitors. He is wearing a white shirt and appears to be working on a project. The desk is cluttered with various items such as books, a cup, and a potted plant. The man is focused on the task at hand, surrounded by the necessary tools and resources for his work.
AI 3 min read

How to Write and Edit Image Prompts for Impressive Visuals

Unlock the power of AI-generated images to elevate your brand and engage your audience. Master the key to creating stunning visuals by crafting specific and impactful prompts that align with your brand identity. Use power words, leverage industry-specific imagery, and set the scene for success. Experiment with negative prompts to avoid unwanted elements and structure your prompts for maximum impact. Familiarize yourself with AI platforms and join image generator communities for tips and expert advice. By combining marketing expertise with AI technology, you'll create visuals that drive home your brand's message and value proposition.

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